The sound of
Leslie Kong is the sound of the birth of Reggae. A sucessful
cross-over which subtly bridges the soul roots of rocksteady
and the rhythmic force of a new beat which was rocking Jamaica.
Kong became a producer in 1961 after meeting
Jimmy Cliff. At The time, he was a Chinese Jamaican who
sold ice-cream and records in his shop in Orange Street,
Kingston, with the help of his three brothers. Kong would
begin to achieve recognition towards 1968. If Coxsone, Duke
Reid and Prince Buster dominated Ska and Rocksteady, it
was Leslie Kong, in 1970, who best embodied the up and coming
new sound of Reggae. He was the first producer to have international
hits with reggae. Kong could proudly state that he had a
selection of the best singers and vocal groups on the island;
Desmond Dekker, Derrick Morgan, The Pioneers, The Maytals,
The Wailers to name just a few of the most famous. Most
of them would achieve their greatest success while at Beverley's
records in this sacred era of early reggae. Kong also owed
his success to his honest dealings with his artists and
the English distribution via Island Records. But his prolific
career ended suddenly in August 1971 when he died following
a heart attack in his studio.
With Kong, there is always a problem between
perception and reality. Leslie Kong productions are seen
as too commercial with an "uptown" feel, lacking
roots and the mysticism of Rastafarianism. He was one of
the most successful producers in Jamaica because he employed
top-notch musicians and paid particular attention to the
qualities of the vocals and melodies. His music was instantly
identifiable and the record-buying public, both in Jamaica
and England, loved it. |